For Fly By Jing, I created social first recipe and campaign content designed to showcase the brand's bold flavors through visually engaging food storytelling. In addition to evergreen recipe development, I supported high profile product launches and partnership campaigns, including content created for a limited edition collaboration featuring creator Logan Moffitt (@logansfewd). The work focused on translating cultural food moments into compelling short form content that felt authentic, shareable, and native to social platforms while maintaining strong product integration.